Sydney McGowan
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15 years hunting down results for nonprofits and national brands alike — building digital programs that grow audiences, move missions, and turn strategy into numbers worth howling about. Here's the proof.
$16M+
Revenue Influenced
$300K+
IIn Partnership with instutional giving
79%
Online Engagement Growth over one fiscal year
73K
Advocates gained in one fiscal year
15K+
Participants in a 30 day campaign
200%
Social Community Growth in one fiscal year
✦ Campaign Spotlight — National Partnership
DIY Earth Day Climate Action with REI
Led a 3-year national partnership campaign encouraging stewardship of California's open spaces during Earth Month. Balanced REI's national brand consistency with community-level nuance — tailoring messaging by region, urban vs. rural audience, and proximity to state parks. In areas without a nearby park, messaging focused on neighborhood cleanups and their downstream impact on state parks. In urban communities, strategy targeted teachers and community groups to organize local cleanups. Year-over-year audience feedback drove continuous strategy refinement. A true pack effort — and the numbers show it.
$300K+
Institutional Giving from REI
15,000+
Campaign Participants
$60K+
Individual Gifts Generated
3,000
Bags of Trash Collected
✦ Campaign Spotlight — Advocacy
Park Advocacy Day — Digital Campaign Execution
Directed the digital campaign execution for one of CSPF's flagship civic engagement programs — mobilizing Californians to advocate for their state parks through coordinated digital outreach across email, social, and web channels. Built and managed the cross-channel strategy that drove participation to a record-breaking scale.
73,000
Advocates Participated
12,000+
Actions Taken (2-yr span)
✦ Campaign Spotlight — Membership & Revenue
Digital Membership Strategy & Online Revenue Growth
Managed integrated email, social, and website strategy for FY21 campaigns — delivering results that exceeded online revenue targets by $500,000. As Associate Director, drove digital membership program strategy that generated over $1.1M in FY22 alone. Supported broader digital marketing efforts that contributed to over $16M in total organizational revenue across two years as Communications Coordinator.
$500K
Above Revenue Target (FY21)
$1.1M+
Membership Revenue (FY22)
$16M+
Total Revenue Influenced
✦ Initiative Spotlight — Inclusion & Access
JEID Digital Strategy & Pathways to Parks
In FY23, led the creation and implementation of a comprehensive JEID website strategy — auditing imagery across all digital channels to ensure all Californians were represented, and making all content fully ADA compliant (alt text, closed captioning, device compatibility, e-reader formatting, translation tools). Also led development of an inclusive language guide used across the organization for all content creation. Separately, created the digital marketing strategy for Pathways to Parks — a program that resulted in the launch of the 4th Grade California State Park Adventure Pass and the Library to Parks program, expanding access to state parks for underserved communities.
FY23
Full ADA Compliance Achieved
2
New Access Programs Launched
✦ Initiative Spotlight — Volunteer & Community
Volunteer Program & California State Parks Week
Directed digital campaign execution for volunteer marketing — driving 92 volunteer workdays and building community through cross-cultural outreach including Spanish-language radio PSAs, multilingual event posters, and community partnerships. Collaborated with nonprofit partners and the California Department of Parks and Recreation to create and launch California State Parks Week — recognized with the Department of Parks and Recreation Director's Recognition Award.
92
Volunteer Workdays Driven
6,000+
Volunteers Engaged (2-yr span)
✦ Operations Spotlight — Systems & Scale
Digital Operations, Platform Migration & Engagement Growth
Orchestrated cross-channel digital marketing strategy that achieved 79% growth in online engagement in FY23. Led the full migration of e-CRM, donation, and advocacy platforms from Marketing Cloud, Phone2Action, and Classy to EveryAction — streamlining operations and sharpening the pack's instincts across every channel. Currently providing embedded consulting support during a leadership transition, training staff across the full martech stack and ensuring the mission keeps running at full speed.
79%
Online Engagement Growth (FY23)
3
Platforms Consolidated to EveryAction
Beyond CSPF
NC Medical Board
200%
Organic Social Growth
Built the Board's social strategy from scratch — doubling the community size through targeted content, consistent brand voice, and audience-specific engagement.
NC Medical Board
Top 5
Consumer Reports Ranking
Led a full organizational rebrand reshaping internal and external communications — earning national recognition among state medical boards in Consumer Reports.
Curtis Media Group
8
Radio Brands Managed
Oversaw digital ops across an 8-station portfolio — unifying social and campaign strategy while running integrated campaigns for McDonald's, Live Nation, NASCAR, and more.
Recognition
✦
Director's Recognition Award
CA Dept. of Parks & Recreation · California State Parks Week
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Consumer Reports Top 5
NC Medical Board · Website & Social Media · 2016
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Presidents Award
Curtis Media Group · Digital Operations · 2012
Sharp Instincts. Proven Range.
Digital Strategy Nonprofit Marketing Digital Fundraising National Brand Partnerships Cross-Channel Campaigns SEO & GEO Social Media Website Content DEI & Inclusive Marketing Advocacy Campaigns EveryAction Hootsuite Drupal Asana Photoshelter Involve.Me Google Ads Meta Ads
The Platforms I Run On
CRM & Email
EveryAction
Marketing Cloud
Classy
Mailchimp
Social & Content
Hootsuite
Photoshelter
Involve.Me
Canva
Web & Advocacy
Drupal
Phone2Action
Google Analytics
WordPress
Ads & Ops
Google Ads
Meta Ads
Asana
Expensify / Yooz
Ready to let your mission run wild?
Let's talk about what's possible for your organization.